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| Malcolm Gladwell |
The main theme
in the book, Blink, is focused on
rapid cognition, which the author calls “thin-slicing”. After reading several chapters, I can
conclude that the book explores the thought process and how decisions are
reached by people within a few seconds. The
chapters have different examples and interesting stories on how people act on
their inner feelings in making quick decisions and choices. It usually does not matter if someone spends
a lot of time thinking about something before making a decision, or they just
make a decision quickly. The result or outcome
would be the same. I found this
interesting, because if people thin-sliced more, work would get done faster, and it would
still be accurate. This would save
everyone a lot of time. The example in
the book that I like best is the Kouros Statue where the Getty museum spends over
a year analyzing the statue. They reach the
conclusion that it is real and authentic, and spend millions of dollars purchasing it. However, after the statue is placed in the
museum, visitors at the museum instantly are able to determine that the statue is
a fake. I found this interesting, because it is
amazing how some people can achieve a level of expertise, while others can
not.
I would
definitely recommend this book. The author’s
style of writing engages the reader and creates a personal relationship by
having a conversation with the reader throughout the book. This makes the book very interesting to read,
and captivating. This book creates
awareness to the reader of how the conscious and unconscious mind work. It is very interesting because of the many
examples and scenarios it discusses. Everything
was thoroughly explained, and the examples used were very helpful. Before reading the book, I would advise to the
reader to do a little bit of research in cognitive development so that they can
have a better idea of what researches say on the subject. This will enhance their ability to comprehend
and have a better understanding of what the author is writing about. I would also tell them about the themes of
the book, and how its main focus is the unconscious and conscious mind, through
thin-slicing or rapid cognition. I would
recommend this book to young adults and above since the concepts that the book
discusses require a level of maturity and understanding, to gain the maximum
benefits from the book. After reading
the book, the ideas surrounding the benefits of thin-slicing can be debated by
those with different views, as well as how the unconscious and conscious mind
work, which is always an interesting conversation topic. Definitely worth reading!


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